Project Baala, by Soumya and Aradhana, addresses the pressing menstrual hygiene challenges faced by Indian women, including accessing sanitary napkins, their disposal, or the social stigma around them.

To provide eco-friendly sanitary kits to female partners.

Nitish learned about the difficulties Indian women face during mensuration and took the initiative of distributing more than 5642 sustainable Baala sanitary pads to impart awareness around hygiene and menstrual health. Project Baala is aiming to create difference in the society, therefore makes it imperative for men to convey the message and normalise the stigma around mensuration.

Nykaa PRO partnered with Mumbai based youth-led organisations, Project Baala and Junoon to identify and reach out to these exceptionally bright and young women for the course. 

The latest edition of Entrepreneurship World Cup (EWC) 2023 saw participation of 393 Indian start-ups, out of which two start-ups (Project Baala and HealthTrip) reached the semi-finals.

With an objective to create awareness on the importance menstrual health and hygiene for the well-being and empowerment of women and adolescent girls, awareness programmes on “Menstrual Hygiene” and free distribution of reusable sanitary pads were held in Kohima and Peren districts, Nagaland.